After years working across startups, big tech, and global consultancies, we saw the same pattern—companies overwhelmed by data, underwhelmed by insights.
We set out to change that.
Today, we help businesses unlock the full potential of their data, from building strong data foundations to deploying cutting-edge AI and decision intelligence solutions that actually work in practice, not just in theory.
Who We Are
We’re a boutique data and AI consultancy founded by seasoned professionals with deep experience in enterprise and SMB digital transformation. Our team has a proven track record of helping organisations turn complex data into meaningful, lasting advantage.
We are a growing team of…
AI Engineers
Experts in machine learning, natural language processing, and large language models (LLMs), our engineers build robust, scalable systems that drive real-world outcomes—not just theoretical wins.
Strategists
We bridge the gap between technical innovation and business value. Our strategists work hand-in-hand with clients to ensure every AI solution is grounded in commercial priorities and measurable success.
Leaders
With decades of experience leading high-impact data initiatives—from global enterprises to fast-moving startups—our leadership team brings clarity, credibility, and the operational know-how to deliver results. We’re not just consultants—we’re execution partners.
Where We Work
We’re based in London, UK, but our work is global. No matter where you are situated in the world, we are ready to collaborate with you.
Our Senior Team
Simon D’Morias
With over 25 years of experience driving large-scale data transformation for global enterprises, Simon specialises in data strategy, modern data foundations, business intelligence, and AI-driven automation. He brings deep domain expertise in Insurance, CPG, and Media.
Sonia Patel
Sonia is a Data and AI specialist with deep expertise in Generative AI, data strategy, and GTM execution. A published thought leader, she’s led impactful consulting engagements across industries—delivering scalable AI solutions and turning complex data challenges into business value.
Get in touch
Curious about how we can help your team?
Reach out—we’d love to hear your challenges and share how we work.